If search engine optimization was an easy thing to do, you wouldn’t be here right now trying to learn some great tricks of the trade. The truth is, that it can be very confusing to efficiently optimize your web pages to a search engine’s liking. A lot goes into the process. Find out about some of that processes below.

Because search engines need to be able to navigate your site to index it properly, you should use JavaScript for progressive enhancement only. The entire site does not need to be JavaScript-enabled. You only need to use this for enhanced functionality. When it comes to easy navigation, JavaScript is a big no-no in SEO.

When marketing a product online, make sure your site is as useable and accessible as possible. If your website has problems with the code or can’t be viewed by certain browsers, you will lose visitors and therefore sales. Very few people will go to the trouble of switching browsers just to use your site.

If you choose to hire SEO experts to improve your website you must question them carefully on how they get results. The term “black hat” applies to anyone that intentionally does shady things to increase SERPS. This may help a website out for a while, but it can also get you punished and your rankings will suddenly drop. Once that happens it takes a lot of effort, time, and money to fix.

While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and the last thing you want is to delay getting new visitors. Using your existing website is more feasible since the wait time for some engines is up to a full year.

Live by the rule that no page on your site should be more than two clicks away from your home page. Search engines hate deep links and oftentimes ignore them. As well, by sticking to this rule, you help guarantee that all of your pages get to enjoy some residual page rank value from your home page.

Open your website in a text window browser to check for errors. You want to read through everything, to make sure that your keywords are clear and that your site does not appear to be spammy. Crawlers will only see what you look at in a text browser, so it is a good idea to look at this yourself.

There are many tools you can use online to check keyword density. Keep in mind that search engines may change their own format and algorithms so keep your keyword checkers up-to-date and research which way the current search engine trend is going. You do not want to make the mistake of choosing keyword tools that are not current.

You can give your SEO efforts a boost by using off-site linking, but make sure these links lead to quality content from a reputable site. This is a crucial component of linking. Search engines place more importance on relevant off-site links than on the internal links that connect pages of your site. Look for options that will also link to your website; this will help your site rank highly and increase your traffic.

When building backlinks to increase your website’s search engine results page ranking, make sure that all the URLs are the same. Search engines see http://www.website.com and http://website.com as two different destination URLs, so if you keep switching between URLs when creating backlinks you will be diluting your SEO efforts.

A good idea for search engine optimization is to make your URL name an easy one to remember. Use keywords that are relevant to the topic of your page and make sure not to add any underscored. This way, when a person wants to come back to your site, they will have no problem remembering the URL.

When utilizing search engine optimization it is important to be patient. It oftentimes takes many months before search engine optimization results are able to be seen. Always remember that the smaller your company is, and the newer your company is to doing business online, the longer it will take to see positive SEO results.

To avoid waiting for Google to add your site to its directory, place a link to your site on higher ranking sites. One easy way to do this is to register at a popular forum and include a link to your site in your signature. When Google scans the forum, they’ll see your site and start adding its pages.

As stated at the start of this article, it’s all about what the search engine likes. As the search engine sends a search bot to crawl around your website and pull up keywords and phrases, you need to make sure that your site is formatted correctly. Apply the tips from this article and you can improve your overall ranking.

Vincent Moore