Do you have a knack for spinning social media posts? Do you like to weave brand stories into engaging narratives? If so, you might be cut out for a career in digital marketing. Companies need experts in this field and are willing to pay competitive salaries to guarantee their services. But if you're a new marketer, knowing where to find entry-level digital marketing jobs with high growth potential can be a little tricky. To that end, we've compiled a list of the highest paying entry-level digital marketing jobs, a list of the skills you'll need to get them, and an explanation of how a digital marketing bootcamp could help you get started on the path to becoming a digital marketer.
Finding your first job is always difficult, no matter what field you work in. That said, as long as you have a solid set of basic digital marketing skills and a positive attitude, you're bound to qualify for a series of entry-level jobs. So what types of entry-level digital marketing jobs should you do as a newcomer? Here are six titles to keep in mind. Email marketers create campaigns that connect businesses with customers and drive sales.
In addition to writing and designing email templates, these specialists are also tasked with growing customer lists and building relationships with customers. Anyone who wants to become an email marketer should have at least some experience with platforms such as Salesforce and MailChimp, as well as basic knowledge of HTML. Content marketers are responsible for creating content that is both informative and engaging. Research and analysis skills are essential, as is mastery of writing.
These professionals have some knowledge of SEO and PPC and are fluent in Google Analytics, Google Ads and HTML. The ability to research, write and edit content is a must, as is experience with content management systems (CMS) such as WordPress. Search engine optimization (SEO) specialists ensure that content ranks as high as possible in web searches. These professionals know how to bring a website to the forefront of Google by using keywords, tracking tools and competitor research.
SEO specialists should have control of all Google tools (i.e., Analytics, Ads, Search Console). Some employers may prefer job seekers with computer or programming experience, although a formal degree is not strictly necessary. Social media strategists are responsible for managing an organization's presence on social media across multiple platforms. This could mean developing a brand profile, tracking engagement, or even dealing with consumer complaints.
This work involves more than posting sunset photos on Instagram or retweeting Twitter memes. Wondering how much you could earn working other entry-level digital marketing jobs in New York? Here's a quick summary of what you can expect to earn with a few entry-level jobs: BLS analysts predict bright future for marketers, especially in New York. Employment opportunities projected to increase by 26 percent through 2026, with 7,950 vacancies annually. Bureau of Labor Statistics analysts affirm this optimistic news, writing that “employment growth will be driven by an increasing use of data and market research in many industries”.
They will be needed to help understand customer needs and wants, measure the effectiveness of business and marketing strategies, and identify factors affecting product demand. New York City Metropolitan Already Among Best Nationwide for Marketers. It has the highest number of employees in the field and occupies a leading position in the labor concentration. According to BLS statistics, New York State ranks second after California in levels of employment of marketers.
In addition, with the increase in remote work, digital marketers have more opportunities than ever to live and work where they want, rather than moving to their employers' physical offices. With remote work becoming more accepted and, in some cases, encouraged, you may not have to uproot your life for a job ever again. According to BLS statistics, regions with high concentrations of marketers jobs include Boulder, Colorado; the Silicon Slopes region of Utah; and Seattle. It is quite possible to live in New York and work for a company based across the country or vice versa.
Most of the respondents to PayScale's professional surveys say they are “very satisfied with their work as digital marketing strategists”. Those who work as email strategists, social media strategists and digital graphic designers also give their work high degrees of satisfaction. Digital marketing has revolutionized the way we shop, research, learn and live. Digital marketers guide people through the complicated digital space, bringing together buyers and sellers by synthesizing infinite options into clear brand offerings.
The job requires technical skills, a creative voice and the ability to combine both. Aspiring professionals should explore the digital marketing curriculum offered by Columbia Engineering Boot Camps which offers a comprehensive view of marketing strategy, digital advertising, data automation, website optimization and much more. You'll learn how to develop content; create a brand strategy; and run and analyze paid social media campaigns. Digital marketers who are able to lead a team and adapt campaigns from top to bottom will quickly rise to digital marketing manager positions - even if they don't get a job in digital marketing itself! Fostering a skill set in this industry will set you up for success in other fields too; salespeople who have wide range of skills and work in “manager positions” are paid more than specialists depending on the structure of the company.
A digital marketer works under the supervision of a digital marketing manager and leads a team of junior digital marketers.