The digital age has brought with it a new wave of opportunities for businesses and professionals alike. As technology advances, the need for digital skills has become increasingly apparent. A KPMG survey found that Canadian companies are having difficulty finding people with the necessary digital skills, while research by Amazon Web Services revealed that the number of workers in India who require digital skills will have to increase ninefold by 2025. In Australia, a report from RMIT University showed that 87 percent of jobs now require digital skills and that 156,000 new technology workers are needed to keep up with digital transformation. The pandemic has further highlighted the need for digital skills, with a third of Australian professionals feeling that their jobs had changed and one in four saying they did not have the necessary skills to complete their daily work.
Digital marketing is one of the most in-demand fields, with demand for paid social networks increasing by 116.4%, according to data from LinkedIn. Data also shows that there has been an increase in positions of greater responsibility within the field of digital marketing. UX designers are essential for optimizing an e-commerce website to drive leads and customers to browse and buy. They need to understand audiences and have in-depth knowledge of the product or service.
As search engines release new updates, digital marketing managers must determine how they affect website rankings. Data analysts are also in high demand, as businesses rely on data and analytics to drive marketing campaigns and effective budgets. Digital marketers must also stay up-to-date with new technologies and demands, as the Covid-19 pandemic has forced many brands to market and sell online due to global lockdowns. LinkedIn has shared some fresh insights into the most in-demand digital marketing skills, based on work and activity lists, highlighting key areas of focus that can help maximize opportunities in the field. This is great news for ambitious digital marketers, as even high-profile brands want to invest in digital specialists to grow and advance their marketing teams.
According to SEO Basics, the demand for SEM specialists is growing almost 100% per year, while the demand for SEO specialists continues to grow due to a shortage of skills in the labor market. The digital marketing intern role is also experiencing rapid growth, with an increase of 13.6%. Overall, it is clear that there is a growing demand for digital marketers across the globe. With so many opportunities available, now is an ideal time for professionals to hone their digital skills and take advantage of this booming industry.