Canadian companies have difficulty finding people with digital skills, according to KPMG survey. This has become increasingly difficult due to the acceleration of technology and automation as a result of Covid. In India, research by Amazon Web Services found that the number of workers in India who require digital skills will have to increase ninefold by 2025 to keep up with technological advances and demand. Today, digitally skilled workers represent only 12% of India's workforce, so the need to improve skills is crucial to playing a marketing role.
A new report from RMIT University revealed that 87 percent of jobs in Australia now require digital skills and that 156,000 new technology workers are needed to keep up with digital transformation. After the pandemic, a third of Australian professionals felt that their jobs had changed, while one in four said they did not have the necessary skills to complete their daily work. UX designers focus on understanding the website from a full marketing experience, so they need to understand audiences and have in-depth knowledge of the product or service. Its role is critical to optimizing an e-commerce website to drive leads and customers to browse and buy.
There has been a large increase in demand for marketers with social skills, with demand for paid social networks increasing by 116.4%, according to data from LinkedIn. As search engines release new updates, digital marketing managers determine how they affect website rankings Just like in Ireland, half of UK employers believe school graduates and graduates don't have the necessary advanced digital skills to compete in the workforce, while 76 percent of employers think this lack of digital talent will have a negative impact on their bottom line. While there has been an increase in demand for more targeted digital marketing positions over the past 12 months, data shows that there has also been an increase in positions of greater responsibility. Digital marketing is one of the best industries in which the modern freelancer or entrepreneur can participate.
Nikita Duggal is a passionate digital nomad with a specialization in English language and literature, a connoisseur of words who loves to write about angry technologies, digital marketing and professional puzzles. This could help: LinkedIn has shared some fresh insights into the most in-demand digital marketing skills, based on your work and activity lists, highlighting key areas of focus that can help you maximize your opportunities in the field. With so much confidence in data and analytics to drive marketing campaigns and drive effective budgets, data analysts will always be in demand. This is incredible news for ambitious digital marketers, as even high-profile brands want to invest in digital specialists to grow and advance their marketing teams.
According to SEO Basics, the demand for SEM specialists is growing almost 100% per year, while the demand for SEO specialists continues to grow as there is a shortage of skills in the labor market. Going back to specific jobs, the digital marketing intern was one of the fastest growing, with an increase of 13.6%, perhaps suggesting that industry initiatives to get more young people interested in a marketing career could be starting to pay off. However, the problem is that many sellers struggle to keep up with new technologies and demands, not least because the Covid-19 pandemic forced many brands to market and sell online due to global lockdowns. Digital marketers are the most in-demand, while the media coordinator role is experiencing the fastest growth.