Search Engine Optimization is no big mystery, and there is nothing unethical about it. Every website owner who wants to increase his or her site’s traffic (i.e., every smart website owner) should be willing to take steps to improve search engine rankings. Here are just a few ways a savvy webmaster can optimize ethically:

When creating anchor text on your site links and on incoming links, you can boost your search engine rankings by varying the text content of the links. If the anchor text on every link is the same, it can hurt your rankings as it looks like an automated program. Varied links appear as the work of many different people and are rated more highly.

One sure way to increase traffic to your website, is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your site. Use those search words as subjects for your next few posts, as they represent trending topics with proven interest to your visitors.

Know your search engine. Some search engines have over two hundred different methods that they use to judge if your site is worthy of being in the top of their search lists. Try to learn as many of these as possible and use them to your advantage. Many sites will list a few, but it is best to try to find as many as you can.

Using a specific keyword too often will actually count against you if you are trying to maximize the frequency of search hits. Search engines will be looking for keywords that are inserted in natural language. Therefore, you will have to not only use your keyword frequently, but the content must make sense.

Write the text of your web site in plain language. Do not write a long, unintelligible list of keywords, because search engines will recognize this. The search engine will notice that each keyword is surrounded by many other keywords and it will downgrade the importance of each keyword in the list.

Choosing the right keywords can greatly influence your ranking in search engine listings and give you an edge in internet marketing. By adjusting the wording a little bit you can have a higher search engine listing. If you are bidding on advertisement keywords, you can gain a substantial savings by changing the words until you find a combination that will still generate visitors for your site.

When setting up your site, it is important to add text links on the multiple pages. When using image maps, links for images, or drop down menus, it is important to add text links because the spiders need them to have something to follow. This is important when it comes to the way you rank on the search engine results page.

When writing an article for SEO purposes, there are certain guidelines you have to follow for optimal results. Google prefers articles that are between 300 and 500 words. Don’t overload the article with keywords, as this will actually reduce its effectiveness. Limit your use of keywords to 1-3%. That translates to 1-3 times every 100 words. Anything more than that tends to sound stilted and unnatural and will put off both people and search engines.

Write a good meta description to rank higher. A meta description is the short text that appears when your website come up in search results. You should keep your description under fifty words so that it is not cut short. You should describe the content of your website, in order to attract visitors.

Among the best things you can do to improve your website and increase your search engine optimization is to add a blog. This will give your company more (often free) publicity. Additionally, it will help you to make personal connections that could lead to more business. By applying a few good SEO tips to your company’s blog, you will see your company websites search engine ratings rise quickly.

To help draw in your target audience online using search engine optimization, try to use synonyms and word with similar meanings, to the topic word or subject you are aiming for. This will allow a broader range of search topics to direct people to your website. Limiting your search engine optimization to only a few specific words, will only restrict the flow of traffic to your website.

When using blog content to boost your search engine rankings, you should use a schedule of posts. Using scheduling can mean that you have a topic that might otherwise be swamped by interest in other sites, so you wait a week to published it and get more interest. If you plan ahead, you can pre-write holiday themed content so it’s always ready to go, as another example.

There simply isn’t a website online that could not benefit from increased traffic. Optimizing a website for search engine performance is a fine way to hunt for that increased traffic. Using a few of the previous suggestions may result in immediate improvements to a website’s position on the search engine results pages.

Vincent Moore