Digital marketing, outbound marketing, inbound marketing, content marketing, social media marketing, search engine marketing, organic marketing, and advertising are the main types of marketing. In the 1980s, many companies reduced their workforce to such an extent that they no longer had their own blood donation sessions. The Blood Transfusion Service responded by increasing the number of local sessions they organized, but it was becoming increasingly difficult to attract enough donors. Social marketing was born as a discipline in the 1970s when Philip Kotler and Gerald Zaltman realized that the same principles used to sell products to consumers could be used to sell ideas, attitudes, and behaviors.
The concept of rural marketing has evolved over time. Kashyap and Raut divided the evolution into three distinct phases. The first period is the era of “agricultural marketing” prior to the 1960s, which included the marketing of agricultural inputs and non-agricultural rural products such as sugar cane, cotton, and food cereals. Agriculture was carried out using primitive methods and commercialization was limited to trade in localized areas.
The second wave of change was initiated by the green revolution and in the period 1960-90 there was a drastic transformation of the rural scenario. The adoption of a scientific approach to agriculture and the use of fertilizers and pesticides resulted in the “marketing of agricultural inputs”. Several companies such as Escorts, Mahindra & Mahindra, and Sriram Fertilizers & Chemicals began marketing products that were relevant to agriculture. The third phase began after the adoption of liberalization policies in the 1990s.
In contrast to previous times, when rural markets were considered only an adjacent market with little serious interest, in the post-90s phase companies took a considerable interest in rural markets. The concept of green marketing began in Europe in the early 1980s when some products were found to be harmful to the Earth's atmosphere. New types of products were created that were called green products and would cause less damage to the environment. This movement later spread to the United States and has since spread rapidly around the world.
Brand managers are tasked with developing, communicating, and managing the various elements of a brand or product. This includes activities such as designing brand elements, monitoring brand communications, and guiding research. Brand managers have a wide range of responsibilities and their role is absolutely crucial to the survival of the business.
Advertisingcomes in all shapes and sizes.
Just this week you've probably seen a billboard, listened to a radio ad, and seen a commercial. Advertising is the process of persuasive communication with consumers through paid media. The work of advertisers is all around you and although it seems simple there are entire teams of people who work to create messages that attract your attention. The advertising process is usually a team effort.
Media buyers, creative directors, and strategists work together to plan, produce, and distribute ads on behalf of a brand. Regardless of your role in the team advertising is a great job that requires detailed planning and a lot of teamwork. Is there really bad press? Considering that public relations professionals have been debating this question since what appears to be the beginning of time, the world may never know. What is clear is that public relations is about getting people to talk about your brand and doing everything possible to ensure that the speech is positive.
A PR coordinator acts as a spokesperson for a product, person or brand. They are responsible for spreading the word and maintaining a positive reputation on their company news. PR professionals spend their days writing press releases, presenting stories, and communicating with news professionals to promote a brand, service or organization. Research is creating new knowledge as American astronaut Neil Armstrong once said.
In marketing research serves to answer questions about how consumers think feel and act. If you want to put your analytical mind into practice market research is the perfect type of marketing for you. Market researchers are responsible for conducting studies to better understand a particular group of consumers and subsequently analyzing the information collected. The role of the researcher can resemble anything from creating online surveys to conducting focus groups.
Communication is key as researchers must be able to communicate their findings to larger groups within companies. If you're still wondering what to expect in a marketing career listen to what the experts say in our article “11 Things I Wish Someone Told Me About Pursuing a Career in Marketing” Let's start with social media marketing.