Consumer behavior is essentially consumer purchasing patterns and decision-making processes. These are people looking for products and services for personal consumption. Digital marketing has given consumers the option of purchasing multiple products from different sources through online shopping. They have dozens of shopping sites to buy whatever is available at a cheaper rate or at good discounts using coupon codes.
Therefore, unconditional loyalty to a single brand or store has been diluted. As a general belief, the purchasing power of an average consumer has increased, but the consumer is price-sensitive. A person may be willing to pay a higher price than the perceived value, but is willing to go the extra mile to check if a product is worthwhile. This doesn't mean that the price has never mattered before.
The only difference in the digital age is that the consumer has the means to find out if a product is worth it. So how can we attract price-sensitive customers? Understanding what customers are asking for and seeing helps companies decide on their target audience and marketing strategies. These strategies are based on time, geographical location, price range, etc. Unless importing products is not allowed in your country, digital marketing has given consumers access to products from markets around the world.
For larger, more recognized brands (and some small companies), it probably doesn't make sense to change traditional marketing channels entirely in favor of digital. David and Marc talk about how digital brand marketing can proactively shape the consumer decision process. In fact, both sellers and consumers now have plenty of options to choose from when it comes to online outlets to place orders. With digital marketing, you can solve customer problems in real time, without wasting anyone's time.
In addition, a marketer needs to understand the milestones of consumer buying behavior to understand the types of users and their reactions to different types of campaigns. Digital marketing strategies seek to amplify positive messages and encourage customers to take positive action. Not only that, the change in marketing technologies has even evolved consumer behavior and decision-making capabilities. The study of consumer behavior allows them to understand consumer expectations in the market.
The wealth of information they get as a result of digital marketing has a significant impact on their purchasing decisions. Due to the impact of digital marketing on consumer behavior, customers are more demanding of online stores and digital purchases, the need for a strong e-commerce presence, with smooth and secure payment methods, fast delivery and a clear return policy that guarantees the rights of customers consumers is essential for businesses to survive. This will help you understand the importance of the latest consumer trends and create better online marketing strategies.