At a high level, digital marketing is the practice of using digital channels to promote goods, services, and brands. This includes leveraging online media such as search engines, websites, social media, email, and mobile applications. It is a form of marketing that involves electronic devices and technology to reach a target audience. Digital Marketing Works is a digital consultancy that helps clients gain a competitive advantage through our diverse advisory relationships.
We keep abreast of key trends and best practices to help companies promote their products or services. Fortunately, there are plenty of opportunities to outperform big players through strategic digital marketing initiatives. The most successful digital marketing managers are experienced SEOs who also have work experience with other marketing channels. Many marketing automation tools use lead engagement (or lack thereof) with a particular message to determine when and how to communicate next.
When designing a digital marketing strategy, you need to consider which channels to use, the resources (people, time and money) to allocate to each channel, and what to expect in terms of results. Search engine optimization (SEO) is technically a marketing tool rather than a form of marketing in and of itself. Think of digital marketing as a company; strategies are the company's employees who work in different departments. The more you take advantage of the possibilities of digital marketing, the more you can realize the growth potential of your company.
Universities are announcing their new digital marketing courses as the next big thing and, in general, there is a greater demand for digital marketing certifications. Social media marketing is a practice that increases brand awareness and helps brands achieve their marketing goals. This type of marketing allows companies to contact potential customers and anyone interested in their brands. We are all excessive users of mobile devices and there are many possibilities to capture their attention by following simple marketing strategies. Digital marketing is often compared to “traditional marketing” such as advertisements in magazines, billboards, and direct mail.
It can range from anything as complex as automated email marketing initiatives to content options on your website's blog. The following are eight of the most common avenues that companies can take to boost their marketing efforts.