Digital marketers are increasingly targeting Generation Y and Z, who are most active on social media. Brands are now telling stories that resonate with their audiences. In the future, companies will focus on creating products tailored to individual specifications. SEO and earned media are more effective than PPC, and videos should be kept short to capture the attention of viewers.
Voice search is becoming more popular, and gamification marketing is a great way to take advantage of future trends. PPC is still important, but organic digital marketing channels should be invested in as well. Content marketing is becoming more popular, and analytics should be used to measure the effectiveness of campaigns. Virtual reality is being used by some retailers to allow customers to “try on” products digitally.
The world has gone from being offline to online in a short amount of time, which has had a huge impact on digital marketing.