Companies value social media marketing, websites, and email marketing because they can use those channels to tell a story about their products or brand. In fact, consistent internet usage among adults increased by 5% in just the last three years, according to Pew Research. And while we say it a lot, the way people shop and shop has really changed, which means that offline marketing is no longer as effective as it used to be. This was a successful campaign on social media, as the video had more than 13 million views and more than 5000 posts.
Digital marketing is important because it connects a company with its customers when they are online, %26 is effective in all industries. Connect businesses with ideal customers when they're on Google through SEO %26 PPC, on social media with social media marketing, %26 through email with email marketing. So, to help you get started, we've put together a list of the top 11 companies that we think have implemented a dynamic digital marketing strategy that increased the company's ROI and added value to customers. The following companies don't just do digital marketing, they create experiences and content that captivate their audiences and deliver outstanding brand awareness.
Zappos, Leader in Online Footwear Trading, Sets Gold Standard for Online Customer Care. In fact, its CEO wrote the book about it. It's no surprise that they have a stellar digital strategy. Not only does Zappos offer a 365-day money-back guarantee, but it also has free shipping both ways, should consumers decide to return or exchange products purchased on the site.
As a result, Zappos doesn't have to work hard to promote its online presence, its policies are so appealing to consumers that shoppers are eager to praise each other in a completely organic (and viral) way. As one of the main sponsors of MLB, the company wanted to execute its “priceless strategy” and take advantage of the Chicago Cubs reaching the World Series for the first time in 71 years. Why? So they could be part of the story if (and when) the Cubs won. What is the best way to do it? An effective digital marketing campaign.
Uniqlo created the world's first “fast-moving images” campaign and activated it in 100 locations and online. The campaign uses fast-moving images to offer a unique product code that is indecipherable to the naked eye. The Porsche 911 has been the dream car of almost every American child for over 50 years and has had a strong dominance in the hearts of many car enthusiasts for several generations, which is why Porsche's mobile strategy was so great. At a time when most people use “wallpaper” on their home screen rather than on their walls, the company aimed to reintroduce 911 into a new generation focused on mobile devices.
Find out how we've helped organizations from higher education to entertainment, nonprofits and Fortune 1000 brands. The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social networks, search engines and other similar channels. Digital marketing became popular with the advent of the Internet in the 1990s.
Social media platforms allow marketers to reach their potential customers in many ways. First, marketing teams can use these channels to deliver paid ads and sponsored content. Each platform has a way for marketing teams to create paid advertising campaigns and segment users so that these ads appear in the feeds of members of the target audience. While each platform is different, most have capabilities that allow marketing teams to place ads based on location, title, interests, age, and so on.
Another effective way to leverage digital channels to reach target audiences is with influencer marketing. Brands may partner with celebrities, sites, or others who consider themselves experts in their field and who share similar values. Brands can reach the followers of these influencers with branded offers and content. Many marketers have been successful with influencer marketing, and 9 out of 10 said it was equal to or better than other channels they use.
In addition, 1 in 2 women based a buying decision on a recommendation from an influencer. Mobile marketing initiatives can include many of the digital marketing strategies mentioned above and typically take advantage of a combination of text messaging, social media, email, push notifications, and mobile apps. The importance of mobile marketing is increasing, as the number of mobile shoppers is expected to grow to approximately 187.5 million users by 2024.With the clear shift to mobile devices, marketers must think about how they can optimize their current marketing efforts for mobile devices in order to deliver a smooth and user-friendly experience. Digital channels are rapidly proliferating and digital marketers need to keep up with how these channels work, how recipients use them, and how they are using them to effectively market their products or services.
You can also see how many pages they visited, what device they were using and where they came from, among other digital analytics data. Adapting a digital marketing strategy is much easier than other, more traditional forms of marketing, such as emails or billboard advertising. If you don't work to integrate digital marketing tactics into your company's overall marketing strategy, there's a good chance your company will be left behind. The ROI of digital marketing involves much more than the initial payback of standard banner ads, organic content marketing is also a major player in the digital marketing space.
Smartphones and other digital devices now make it easier for companies to promote themselves along with their products and services to consumers. Digital marketing, on the other hand, is simply a general term for describing online marketing tactics of any kind, regardless of whether they are considered inbound or outbound. Any modern brand that wants to get ahead in the current business climate will have to adopt digital marketing tactics as part of its overall strategy. Marketing automation uses software to drive digital marketing campaigns, improving advertising efficiency and relevance.
Digital marketing platforms are great resources, as brands try to be present on a multitude of channels and ensure that this presence generates value. Digital marketing gives you the opportunity to target a specific audience that will generate higher-quality leads who are more likely to convert into customers. Small businesses should consider the global market for online leads and benefit from the convergence of their traditional and digital marketing. The first step to achieving these goals is to develop an understanding of digital marketing and how it can have a positive impact on your business.
Companies can leverage the wealth of data offered by digital marketing to offer personalized recommendations based on user behavior. The right digital marketing platform will help you make better revenue-generating decisions by planning media, tracking your brand across channels, leveraging new advertising techniques, or making media purchases. With digital marketing, you can identify trends and patterns in people's behavior before they reach the final stage of their shoppers' journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel. .