Companies understand the importance of digital marketing and how it can help them reach their target audience. Social media marketing, websites, and email marketing are all effective channels to tell a story about their products or brand. According to Pew Research, consistent internet usage among adults has increased by 5% in the last three years. This means that offline marketing is no longer as effective as it used to be.
Digital marketing is important because it connects a company with its customers when they are online, and is effective in all industries. It helps businesses reach their ideal customers when they're on Google through SEO and PPC, on social media with social media marketing, and through email with email marketing. To help you get started, we've put together a list of the top 11 companies that have implemented a dynamic digital marketing strategy that increased their ROI and added value to customers. Zappos, a leader in online footwear trading, sets the gold standard for online customer care.
Its CEO wrote the book about it. Zappos offers a 365-day money-back guarantee and free shipping both ways, should consumers decide to return or exchange products purchased on the site. This policy has been so successful that shoppers are eager to praise each other in an organic (and viral) way. Uniqlo created the world's first “fast-moving images” campaign and activated it in 100 locations and online.
The campaign uses fast-moving images to offer a unique product code that is indecipherable to the naked eye. Porsche also had a great mobile strategy when they wanted to reintroduce 911 into a new generation focused on mobile devices. Digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social networks, search engines and other similar channels.
It became popular with the advent of the Internet in the 1990s. Social media platforms allow marketers to reach their potential customers in many ways. First, they can use these channels to deliver paid ads and sponsored content. Each platform has a way for marketers to create paid advertising campaigns and segment users so that these ads appear in the feeds of members of the target audience.
Another effective way to leverage digital channels is with influencer marketing. Brands may partner with celebrities, sites, or others who consider themselves experts in their field and who share similar values. Brands can reach the followers of these influencers with branded offers and content. Many marketers have been successful with influencer marketing, and 9 out of 10 said it was equal to or better than other channels they use.
In addition, 1 in 2 women based a buying decision on a recommendation from an influencer. Mobile marketing initiatives can include many of the digital marketing strategies mentioned above and typically take advantage of a combination of text messaging, social media, email, push notifications, and mobile apps. The importance of mobile marketing is increasing as more people use mobile devices for shopping. Digital marketers need to keep up with how these channels work, how recipients use them, and how they are using them to effectively market their products or services.
Adapting a digital marketing strategy is much easier than other forms of marketing such as emails or billboard advertising. If you don't work to integrate digital marketing tactics into your company's overall marketing strategy, there's a good chance your company will be left behind. The ROI of digital marketing involves much more than the initial payback of standard banner ads; organic content marketing is also a major player in this space. Smartphones and other digital devices make it easier for companies to promote themselves along with their products and services to consumers.
